From August 2013 to August 2016, I was dedicated to the online growth of the global denim brand G-Star RAW. Based at its Headquarters in Amsterdam, I started out as the E-commerce traffic coordinator and grew into the role of CRM & Social Media Manager.
As the E-commerce traffic coordinator, I was responsible for increasing the number of visitors to the G-Star RAW Online Store (g-star.com) through all available online traffic channels, such as SEA, SEO, social media advertising, display campaigns, e-mail marketing and affiliate networks. In this role, I worked with the best agencies in the business and together we increased the number of visitors by 166%.
In 2015 I became CRM & Social Media Manager and therefore global channel owner of all social media platforms of G-Star RAW. It was my responsibility to improve the direct relationship between G-Star and its audiences through the development of engaging, impactful and personal digital content, campaigns, social advertising and customer service.
“Bart is an online marketing professional that makes your team stronger. In his roles at G-Star he has seen all different aspects of online marketing. Starting off as Traffic Coordinator, he managed the relationships with external online marketing agencies. In this role e had to be an expert in SEA, SEO, display marketing and affiliate marketing while also making plans for the bigger picture together with the agencies and being critical on and support their performance.
His passion for social media specifically made us have him switch to managing G-Star’s social media channels. This role made him an even more all-round online marketing professional. Besides being a professional, Bart also brings a positive attitude and spirit to a team. I would highly recommend to hire him!”
Jeffrey Duyvesteijn, Omnichannel Marketing Director at G-Star RAW