With over 70 stores in the Netherlands and Belgium America Today is one of the biggest local fashion retailers in the business. Their collection is based on the coolest selection of American brands like Levi’s, Hershell, Calvin Klein, Converse, Dakine, Lee, Eastpak and Wrangler.
America Today has a strong focus on both their growth as their image. Therefore the retailer is committed to constantly develop itself. What’s our audience into? What do they like? What do they care about? The will to ask these questions is a main ingredient for the success of the America Today formula.
Bestoked conducted a thorough statistical content analysis based on the engagement of the target audience with all online content published by America Today in a year. As a result from this research Bestoked was able to give pragmatic advice on the content marketing and channel strategy of America Today. Clear advice based on numbers instead of personal opinions or intuition was just what they wanted.
“Bart heeft een grote rol gespeeld in het optimaliseren van onze activiteiten op social media. Hij komt met concrete voorbeelden en onderbouwde adviezen die direct bruikbaar zijn. Vooral door zijn sympathieke, open karakter en eerlijkheid is samenwerken met Bart een verademing!”
Gerdien van Vuurde – de Jong, Marketing & E-commerce Manager at America Today